iOS and Android Apps · Product Development & Strategy, UX, UI
quip’s Smart Electric Toothbrush was a first of its kind — merging digital health tracking, innovative hardware design, and a seamless native app experience focused on improving brushing habits for it’s 3 million customers.
Fig. 01 Promotional campaign introducing the quip Smart Electric Toothbrush
Fig. 02 A market segmentation study guided the go-to-market understanding of our targeted customer group — equivalent to a user persona.
Fig. 03 Cross-functional user research interviews done with Hardware Design team informed holistic product decisions — like which health tracking metrics mattered and which sensors to include in the brush.
Fig. 04 The product's experience architecture was centered on the Habit Loop — using Cues, Education, and Rewards to positively influence brushing behavior.
Fig. 05 Early UX concept explorations
Fig. 06 Finalized master information architecture and user flows
Fig. 07 Welcome flow
Fig. 08 Onboarding and pairing
Fig. 09 Home dashboard with streaks feature and support modals
Fig. 10 Brush activity, brush event, coaching tips
Fig. 11 Rewards list, rewards details, achievments