Animoto
iOS and Android Apps · Product Strategy, UX
Animoto’s popular cloud-based video creation tools were a hit among consumers. They hired us to lead the design and product strategy of their next wave of products focused on business customers.
Projects include conduction user discovery interviews and research, prototype production and testing, and UX/UI for the mobile apps.
Fig. 01 User surveys and insights building
Fig. 02 User research interviews and analysis
Fig. 03 Asset Upload workflow for redesigned MVB tool
Fig. 04 UX specs for Upload controls: Fab vs menu selector, Overflow control
Fig. 05 MVB UI Updates
Fig. 06 Stories Video concept mockups