
Animoto
iOS and Android Apps · Product Strategy, UX

Animoto’s popular cloud-based video creation tools were a hit among consumers. They hired us to lead the design and product strategy of their next wave of products focused on business customers.
Projects include conduction user discovery interviews and research, prototype production and testing, and UX/UI for the mobile apps.

Fig. 01 User surveys and insights building

Fig. 02 User research interviews and analysis

Fig. 03 Asset Upload workflow for redesigned MVB tool

Fig. 04 UX specs for Upload controls: Fab vs menu selector, Overflow control

Fig. 05 MVB UI Updates

Fig. 06 Stories Video concept mockups