Animoto hero.jpg

Animoto

iOS and Android Apps · Product Strategy, UX

 Animoto’s popular cloud-based video creation tools were a hit among consumers. They hired us to lead the design and product strategy of their next wave of products focused on business customers.  Projects include conduction user discovery interviews

Animoto’s popular cloud-based video creation tools were a hit among consumers. They hired us to lead the design and product strategy of their next wave of products focused on business customers.

Projects include conduction user discovery interviews and research, prototype production and testing, and UX/UI for the mobile apps.

 Fig. 01 User surveys and insights building

Fig. 01 User surveys and insights building

 Fig. 02 User research interviews and analysis

Fig. 02 User research interviews and analysis

 Fig. 03 Asset Upload workflow for redesigned MVB tool

Fig. 03 Asset Upload workflow for redesigned MVB tool

 Fig. 04 UX specs for Upload controls: Fab vs menu selector, Overflow control

Fig. 04 UX specs for Upload controls: Fab vs menu selector, Overflow control

 Fig. 05 MVB UI Updates

Fig. 05 MVB UI Updates

 Fig. 06 Stories Video concept mockups

Fig. 06 Stories Video concept mockups