
Dubsmash
iOS and Android Apps · Product Strategy, UX, UI, Branding

Pop culture starlet app Dubsmash gained worldwide traction in 2015 with over 50 million downloads in 192 countries. I was brought on as a design director to lead the startup’s recent pivot into the interactive video space.
Projects include leading product strategy and discovery, UX/UI for the mobile and web apps, brand development, and building the design team and processes.

Fig. 01 Core Player Architecture and IA

Fig. 02 Wireframes for Onboarding and main tab concepts

Fig. 03 Wireframes for Explore, Search, and Profile tabs

Fig. 04 Wireframes Core Player and Content pages

Fig. 05 Wireframes for Lip Sync and Meme Creation

Fig. 06 UI for Signup and Onboarding

Fig. 07 UI for Feed, Explore, and Profile

Fig. 08 UI for Quote Player, Post Roll, and Create Controls

Fig. 09 UI for Movie, Character, and Search pages

Fig. 10 Android UI for Today, Explore, and Profile

Fig. 11 Logo concepts and brand elements

Fig. 12 Brand illustrations and visuals